The aim of this study was to determine the potential for coastal tourism and Tete Beach tourism development strategy.This research was conducted in August 2019. The collection of data such as water quality, the feasibility of coastal tourism, and interviews. Data analysis using Travel Suitability Index (IKW). Zone Capability (DDK) and the Strengths, Weaknesses, Opportunities, Threats (SWOT). Results of the research suggest that the potential of the Tete Beach Tourism relatively accordance withthe number of visitors to ± 128 / day cooperation between local communities, the government and the Indonesian National Armed Forces (TNI) is an author suggested a strategy for the development of nautical tourism in Tete Beach.